Evisu is a Japanese luxury brand founded by Hidehiko Yamane, a tailor with a love for authentic vintage jeans March 18, 2008
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Hidehiko Yamane, a real connoisseur of jeans, called his jeans Evis, after the Buddhist god of prosperity, and they were made in Osaka from pure American cotton. He personally painted his famous seagull logo on each article, a long and expensive process that only produced a dozen jeans a day. Today the little Osaka trademark has become famous all over the world, with 400 shops besides more than 50 in Japan.
Luxury vintage denim from EVISU
There are three key design themes in this Spring/Summer 08 collection, each a graphic representation of traditional Japanese iconography, setting the tone throughout the Evisu collections. Sakura, or cherry blossom, are an enduring metaphor for the ephemeral nature of life and are represented in embroidery. Contrasting with the delicate pinks of the Sakura blooms, cheerfully grinning silver skulls form the basis of elaborate floral prints based on symbolically significant chrysanthemums.
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Tags: Luxury Coupons, Exclusive Deals, Luxury Denim, Vintage Evisu Denim, Hidehiko Yamane
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